kate chappell

Kate Chappell is a family photographer based in the beautiful Peak District, UK. Her work specialises in joyful, natural family photography – steering clear of props, studios and dramatic retouching.

In a sea of competition, Kate contacted me because she needed a brand that would resonate with her target audience. The brand needed to be simple, fun and ‘different’, with a nod to nature and the Peak District.

The solution materialised after studying trail signs, which inspired the overall style of the wordmark. The font and graphics were designed to resemble sticks and were accompanied by a natural colour palette. These elements were then all brought together to produce a range of promotional printed ephemera and stationery to showcase her brand and services.

Photography Kate Chappell

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