Apteriors is a new interior design, furniture consultancy & dealer situated in Wimbledon, SW London. Prior to this project, these services were provided by Reds10; a multidisciplinary construction company which have now separated to form two separate businesses.
I was approached by Apteriors as they were looking for a clean, high-end brand and and website which needed to be flexible and appeal to the creative industry.
The concept for the logo was developed whilst studying their approach to interior design. The 3D ‘A’ monogram was inspired from the 3D modelling software that Apteriors use to show their clients the final designs and furniture before anything is signed off or ordered. The panels of the logo were then extracted to use as individual graphical shapes and feature as a decorative/illustrative tool for the brand.
The extension of the brand was formed around a strict monochrome colour pallet with a modern and spacious typeface to give the overall brand a minimalistic identity. This was featured heavily in the company stationery, which was printed on duplexed GFSmith Imperial Blue and Cool Grey stock, with grey foiling to give the company a high-end appeal.
The final outcome came together as a well-branded website design, with lots of typographic detail, monochromatic imagery and strong photographic content.