First Class Student Living

For the past 30 years, SDP Student Homes has been on a mission to revolutionise student housing in Sheffield, shattering the old stereotypes of dingy, neglected spaces and embracing beautifully designed, comfortable homes that students are genuinely proud to call their own.

SDP were looking for a full re-brand to showcase their vibrant and positive approach to student living.

The refreshed branding strategy draws inspiration from evocative phrases like “home sweet home” and “there’s no place like home,” reflecting the warmth, comfort, and contentment associated with one’s own home. The new branding showcases dynamic photography of students enjoying their new spaces, paired with engaging taglines such as “Finally, a place to call your own” and “You. Living your best life.” This approach highlights the significant transition many students experience as they move from their family homes to embrace independent living.