Services
Branding + Strategy

JukeJam

Pioneering sustainable live music

JukeJam is an explosive live music agency, founded by three passionate musicians united by a common vision: to build a company that genuinely prioritises the well-being of its artists while empowering each act with the freedom to fully express their creative potential.

The symbol features the letter “J,” sliced at an angle and rejoined to form a shape inspired by sound waves and electricity. Its overall design captures the vibrant energy of live music, whether it’s the beat of a drum, the strum of a guitar, the resonance in a singer’s voice, or the electric hum pulsing through a sound desk.

Design system

Angular elements from the logo were then extracted and paired with a diverse secondary color palette, allowing for flexible containers and creative layouts. This approach enables each artist to be represented in a way that complements their unique musical style and promotional imagery.

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