Services
Sports × Science
Re+ is a uniquely formulated topical water based serum containing 9 active ingredients that heat up and aid the body’s physiological recovery.
The company, named after their flagship product, were looking for a slick identity and packaging design to appeal to athletes and those working in the wider sporting industry.
Packaging design
In the era of information overload, and products competing on label messaging, it was important to cut through the noise by keeping the design elements to a minimum – creating a striking, easy to digest design, which maximises on the black and red brand colour pallete, and draws the customers attention to the logo, a focus-point used across all RE+ branding collateral.
The product is finished in matt black with a glossy spot UV overprint on the logo giving the product a premium, tactile feel, which catches the light at different angles.