Services
Branding + Strategy

Project Series

The Next Generation of Boxing

Project Series is a new televised boxing series, developed alongside DAZN and Matchroom Boxing, that showcases the sport’s most promising rising talent on their journey to the professional stage.

The identity was designed to bring a vision of boxing’s next era to life. Inspired by the sleek, digital world of tomorrow, the brand blends bold typography with a modular graphic system to create an immersive visual language that feels fast, precise and intentionally futuristic. Dynamic layouts, digital textures and animated graphic elements transform each event into a glimpse of what’s next. The result is a flexible identity that gives every event its own impact while positioning Project Series as the home of boxing’s next generation.

Created with
Matchroom Boxing

Creative direction and design
Alex Birks

Person holding a smartphone displaying live music branding content for artist Andy Cruz on the JukeJam app.